Martin Krafčík At Auglio, we’re always looking for ways to make online eyewear shopping more realistic and helpful for customers. That’s why we’re excited to introduce a new feature to our Virtual Try-On (VTO) technology: the ability to display photochromic lenses, commonly known as Transition lenses, in action.
This update gives customers a way to see how these lenses change from clear indoors to tinted outdoors, all from the convenience of their screens. It’s one more way we’re helping businesses provide an immersive and informed shopping experience.
Why add Transition Lenses?
Photochromic lenses are a popular choice for customers who want a combination of prescription glasses and sunglasses. They adjust to UV light, darkening outdoors to protect eyes from glare and brightening indoors for a clear view.
While these lenses are incredibly functional, their adaptability isn’t easy to visualize online—until now. Our new feature allows shoppers to see how photochromic lenses behave in different lighting conditions, helping them understand what they’re getting before they buy.
In addition to photochromic transition lenses, we can also integrate colored lenses with a stable shade.
How it works in Virtual Try-On?
With this new feature, customers using a virtual try-on tool powered by Auglio can:
- Watch the Transition: See the lenses shift from clear to tinted and back again, just like they would in real life.
- Match Lenses to Frames: Experiment with different frame styles and colors to find the perfect combination.
- Understand Practicality: Get a clearer picture of how photochromic lenses fit their daily needs.
This update doesn’t just enhance the shopping experience—it also helps customers feel more confident in their purchase decisions, leading to greater satisfaction and fewer returns.
Early adopters of the feature
We’re proud to see brands already using this feature to give their customers a better experience:
- Zoff, a leading eyewear brand in Japan, has integrated photochromic lens simulation into their virtual try-on tools, allowing customers to explore the functionality of Transition lenses alongside their wide selection of stylish frames.
- Óptica Clarté in Latin America is also using this feature to show their customers how photochromic lenses adapt to different light conditions, making online shopping both convenient and informative.
These brands are setting an example of how technology can elevate the way people shop for eyewear online.
Why This Matters for Your Business
For eyewear retailers, offering this feature is a practical way to stand out in the competitive online marketplace. Here’s how it can make a difference:
- Improved Customer Experience: Customers can visualize the benefits of photochromic lenses, making them more likely to feel satisfied with their purchase.
- Reduced Return Rates: When shoppers know exactly what to expect, they’re less likely to return their glasses.
- Expanded Appeal: This feature can attract more customers, especially those who value the versatility of Transition lenses.
Partner with Auglio to Offer More
At Auglio, our goal is to help businesses deliver smarter, more engaging shopping experiences. The addition of photochromic lens simulation to our VTO tools is just one example of how we’re evolving to meet the needs of eyewear retailers and their customers.
If you’re interested in integrating this feature into your virtual try-on solution, or you’d like to learn more about how we can help your business, visit Auglio. Let’s make shopping for eyewear online as easy and enjoyable as it should be.
Tags: Transition Lenses Light-Filtering Glasses Screen Protection Glasses Blue Light Blocking Glasses
