In the fast-moving world of online beauty retail, keeping up with customer expectations means constantly pushing your technology forward. At Auglio, we’ve been listening closely to our partners in cosmetics e-commerce—and we’re proud to share that our Cosmetics Virtual Try-On (VTO) experience just got a serious glow-up.
From enhanced realism to faster load times and better stability across devices, we’ve upgraded our cosmetics try on technology to deliver even more impact where it matters: engagement, confidence, and conversions.
Why this update matters to beauty E-commerce brands
The online beauty market is booming. According to Statista, the global beauty e-commerce segment is projected to exceed $180 billion by 2025. But despite the growth, one stubborn issue continues to limit conversion rates: hesitation.
Shoppers want to see how a lipstick, foundation, or eyeshadow will look on their actual face before committing to a purchase. That’s where a seamless cosmetics try on experience becomes a game-changer.
And now, with our latest updates, it’s more powerful than ever.
What’s new in the latest update?
Our latest upgrade brings a full suite of face products to the virtual try-on experience—foundation, blush, and highlighter are now fully supported with smooth, realistic application.
We’ve also completed the lips module, featuring matte lipsticks, gloss finishes, and glitter effects, all powered by improved stabilization for flawless performance across all devices. The result? A more immersive, accurate, and fun cosmetics try on experience your shoppers will love.
Boosting business metrics that matter
You’re not just adding a cool feature. You’re investing in higher engagement, longer time-on-site, and better conversions.
In fact, our recent client case studies show that adding Auglio’s updated cosmetics try on tool results in:
- +37% increase in product page engagement
- 2.3x more time spent on-site when shoppers use VTO
- 18–25% lift in conversion rate for featured products
- Reduced return rates thanks to better buyer confidence
These aren’t just vanity metrics. They translate into real revenue gains—and happier, more loyal customers.
Designed for beauty brands that care about UX and ROI
We work with beauty e-commerce brands that want more than just gimmicks. They want:
- A beautifully branded try-on experience
- Easy integration with their Shopify, WooCommerce, or custom store
- Support for global audiences and multiple skin tones
- GDPR-compliant and camera-safe tech
Our upgraded VTO is built with this in mind. Whether you’re a direct-to-consumer indie brand or a multinational beauty house, Auglio helps you deliver premium beauty shopping online.
Ready to enhance your Cosmetics Try On?
If you’ve been thinking about how to modernize your online beauty store, this is the moment. With our latest VTO updates, offering a real-time, realistic makeup try-on has never been easier—or more effective.
👉 Contact our team today to explore how Auglio’s Virtual Try-On can transform your cosmetics e-commerce experience.
Tags: Cosmetics Makeup E-Commerce Trends Virtual Try On e-commerce
