At Auglio, we’ve always believed that the future of shopping lies in the experience — real, personal and powered by technology. Today, we’re proud to share a major milestone in that journey. Auglio has officially entered the world of luxury fashion through a new partnership with Victoria Beckham.
This isn’t just another feature launch. It marks our debut in premium online retail and sets the tone for what’s to come in virtual try-on for high-end brands. From now on, customers can explore and try on Victoria Beckham’s iconic eyewear collections — live and in real time — on the brand’s UK, US and international online stores. What once required a physical visit is now available from anywhere, using just a smartphone or laptop.
Where Innovation Meets Elegance
The luxury fashion industry is known for its thoughtful pace. Every decision is intentional. So when a brand like Victoria Beckham embraces augmented reality, it speaks volumes.
This collaboration isn’t about chasing trends or adding tech for the sake of it. It’s about shared values and trust. For Victoria Beckham’s global customer base, eyewear is more than just functional — it’s a style statement and a personal expression. Our try-on solution enhances that experience, making it possible to try before buying without compromising on quality or aesthetics.
With Auglio’s technology, shoppers see exactly how each frame looks and fits on their face, in true-to-life proportions. It isn’t a filter — it’s a tool that gives people the confidence to choose the right frame.
Setting a New Standard for Online Luxury
Luxury retail is evolving. The emergence of AI and AR has begun to blur the line between physical boutiques and digital showrooms. Today’s customer expects more than beautiful products. They expect convenience, personalisation and clarity. That’s what our virtual try-on experience delivers.
This partnership brings Victoria Beckham into a growing community of brands who are reshaping how luxury is experienced online. Auglio’s platform supports this shift by making virtual try-on a natural and elegant part of the shopping journey.
We believe this is a meaningful moment — not only for Auglio but for the future of fashion.
More Than Technology: Building Trust
What makes this launch special isn’t just the technology itself. It’s the trust behind it. Working with a brand as established and admired as Victoria Beckham means our solution must meet the highest expectations. It must be intuitive, beautiful and reliable.
That’s exactly what we aim to provide. A seamless and stylish experience that supports both brand identity and customer satisfaction.
We want augmented reality to quietly support the journey from discovery to decision — without getting in the way.
Looking Forward
Our partnership with Victoria Beckham shows that luxury fashion and digital innovation can go hand in hand. The gap between style and technology is closing, and the results are exciting.
At Auglio, we’re honoured to help lead that change — and this is only the beginning.
Try it for yourself at victoriabeckham.com/collections/sunglasses
